Behind The Logo
Danielle Dempsey
Hi, I’m Danielle Dempsey, the founder of Pure Grace Natural Skincare. As a mom of three little ones and someone passionate about clean living, I created this skincare line to provide organic, natural, and non-toxic skin care products that are both effective and affordable. Originally from a suburb outside of Phoenix, Arizona, I now enjoy life on a peaceful rural acreage in northeast Missouri with my family. My mission is to bring you products you can trust, made with love and care.
My Why
When my husband and I married in 2018, we dreamed of starting a family. But after struggling to conceive, I dove into research and discovered how harmful artificial fragrances and common personal care ingredients can be for health and fertility. I overhauled everything—from cleaning products to skincare—only to realize that clean living often comes with a hefty price tag.
Fast forward to 2024: now a mom of three on a tight budget, I started making lip balms to save and make money. To my surprise, they worked better than store brands and were so well-received that I began experimenting with other products. With enough research and testing (on myself and close friends), I developed a skincare line that left our skin healthier, clearer, and brighter—all without the high price tag of luxury products.
My mission is simple: to share these affordable, natural products that have transformed my skin and fit any budget.
A Thank You Note
The customers are the most important part of any business.
I want to offer my sincerest thank you. For spending your time to read this page, explore the Pure Grace website and/or trying the products. I know that your time, finances and skin are precious and I feel truly honored that you have spent some of those resources on me and my small business. Thank you.